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NEWMigration concierge for Instantly & Smartlead teams→

The affordable
Instantly & Smartlead
alternative.

The core cold email workflow — Google Workspace and Microsoft 365 inboxes, campaigns, inbox rotation, warmup, AI personalization, reply tracking, deliverability controls — without premium SaaS pricing.

Google WorkspaceMicrosoft 365SOC 2 in progress
app.mailsequence.com/campaigns/q2-founder-outreach
CampaignActive
Q2 Founder Outreach
Sends · 7d
2,847
+12%
Replies
8.4%
+0.6pp
Bounces
1.2%
-0.3pp
Inbox health
94
+2
Sends · last 14 days
2,847 ↑ 12%
SentReplied
Sending pool · 12 inboxesTodayHealth
pranab@outbound.co28 / 3096
sam@outbound.co30 / 3098
jo@outbound.co22 / 3087
Trusted by outbound teams replacing
InstantlySmartleadLemlistMailshakeWoodpeckerSaleshandy
Replacing Instantly or Smartlead should not mean rebuilding your whole outbound motion from scratch. MailSequence focuses on the pieces most teams actually use every day.
Switch from Instantly →Switch from Smartlead →
Built for

Serious outbound operators

  • Lead generation agencies managing multiple client campaigns at once.
  • Founder-led B2B teams that want outbound without a bloated sales stack.
  • Sales freelancers & appointment setters already paying for cold email tools.
  • Recruiting teams running personalized candidate outreach.
Not for

Blast-and-burn sending

  • Free Gmail or consumer Outlook accounts.
  • Disposable SMTP servers or purchased mailbox bundles.
  • Teams without domains or business inboxes.
  • Users sending huge volume on day one with no warmup.
How it works

The core cold email workflow, kept practical.

Six steps from connecting your first inbox to launching your first campaign. About 25 minutes to first send.

01

Connect real inboxes

Google Workspace or Microsoft 365 OAuth. No SMTP setup, no purchased mailboxes.

02

Prepare domains & warmup

Validate SPF/DKIM/DMARC, ramp sending volume, monitor domain health.

03

Build or recreate campaigns

Step-based sequences with templates, A/B copy, and AI-assisted variants.

04

Rotate sending safely

Spread volume across a campaign sending pool with conservative per-inbox caps.

05

Manage replies centrally

Unified inbox, thread assignment, reply tags, auto-stop on response.

06

Watch performance

Sends, replies, bounces, unsubscribes, warmup, inbox & domain health.

Deliverability

Google & Microsoft-first
by design.

MailSequence is built around real business inboxes, conservative limits, and explicit deliverability controls. Better fit for teams that care about reputation than for users looking for cheap SMTP volume.

Owned business domain required
OAuth-only mailbox connection
Per-inbox daily caps enforced
Warmup ramp before volume
Read the Google/Microsoft cold email guide →
Provider matrix
ProviderConnectWarmupStatus
Google WorkspaceOAuthNativeSupported
Microsoft 365OAuthNativeSupported
Free Gmail / Outlook——Not supported
Disposable SMTP——Not supported
Purchased mailbox bundles——Not supported
Capabilities

Every plan includes the full sequencing surface.

Campaign builder

Recreate the sequences your team already runs in Instantly or Smartlead.

Sending pool

Rotate connected inboxes across a campaign with controlled daily volume.

Warmup engine

Ramp inbox activity gradually before asking a mailbox to carry real volume.

Unified inbox

Review replies across connected inboxes without jumping between accounts.

AI campaign help

Credits for generation, personalization, rewrites, and reply assistance.

Deliverability analytics

Track health signals across campaigns, inboxes, domains, warmup, and placement.

AI credits

Finite credits for useful work.

Credits power sequence generation, first-line personalization, copy rewrites, follow-up variants, reply classification, and response drafts. Higher plans include larger monthly pools, and referrals reward real activated users.

iAI is best-effort and non-blocking — your sending continues if a provider is down.
Per-action credit costaverage
Generate a 6-step sequence800
Personalize first line per lead12
Rewrite a step60
Classify a reply4
Draft a reply from inbox80
Suggest subject variants (×5)35
Pricing

Simple pricing for serious outbound teams.

No free inboxes. No disposable SMTP blasting. Just the core cold email workflow at a lower monthly software cost.

Starter
$79/mo
Solo operators
  • 5 inboxes
  • 20k AI credits / mo
  • 1 workspace(s)
  • 1 team members
Most popular
Growth
$149/mo
Active outbound teams
  • 20 inboxes
  • 80k AI credits / mo
  • 3 workspace(s)
  • 5 team members
Agency
$299/mo
Lead-gen agencies
  • 75 inboxes
  • 300k AI credits / mo
  • Unlimited workspace(s)
  • 15 team members
Scale
$499/mo
Larger outbound teams
  • 150+ inboxes
  • 750k AI credits / mo
  • Unlimited workspace(s)
  • 50 team members
Included in every planGoogle & Microsoft inbox connection · Inbox rotation · Warmup · Unified inbox · Suppression handling · Workspace analytics
Migration

Switching from Instantly or Smartlead? Start with your first campaign.

Bring your inboxes, lead list, campaign copy, unsubscribe list, and sending limits. We'll guide you through recreating the first campaign, setting safe limits, enabling warmup, and launching without unnecessary downtime.

Migration checklist5 / 10
Active campaigns exported
Campaign copy saved
Lead lists exported
Suppression list exported
Sending limits documented
Domains reviewed
Google/Microsoft access confirmed
First campaign selected
Warmup plan created
Reply workflow owner assigned
Referrals

Invite real operators. Earn AI credits.

Rewards unlock as invited users verify a business email, connect a mailbox, start paid, and remain active. No free Gmail. No self-referrals.

1Tier 1
1,000
AI credits
Verified business signup
✓ business email
→
2Tier 2
+4,000
AI credits
Mailbox connected
✓ OAuth complete
→
3Tier 3
+25,000
AI credits
First paid month
✓ subscription active
→
4Tier 4
+50,000
AI credits
Paid for 2 months
✓ retained
FAQ

Common questions.

Can't find what you need? Email us at hello@mailsequence.com

Is MailSequence a full replacement for Instantly or Smartlead?

For teams using the core cold email workflow, it is a lower-cost replacement. If you need a mature all-in-one outbound operating system with every advanced feature, Instantly or Smartlead may still be a better fit.

Do you provide inboxes or domains?

No. You bring domains and Google Workspace or Microsoft 365 inboxes. MailSequence helps you connect, warm up, rotate, and monitor them.

Can I use free Gmail accounts?

No. MailSequence is built for real business inboxes on owned domains.

Is there a free trial?

No traditional free trial. Cold email requires domains, inboxes, DNS, warmup, and list quality before the product is useful — we start with paid setup instead.

What happens when AI fails?

AI is best-effort and non-blocking. Core sending and workflow operations continue even if an AI provider is unavailable.

Is my data secure?

OAuth tokens are encrypted at rest. We never store mailbox passwords. SOC 2 Type II audit in progress.

Stop paying for outbound features your team will never use.

Start paid setup, recreate your first campaign, and have your team sending on real inboxes within an hour.